What were they influenced by? What was happening at the time?

During the time of when New wave design was introduced there was a massive Anti War & Peace movement, where people goals where to achieve world peace. The main theme of around that time was bold bright colours and sans serif bold typeface with a lot of movement.
Wolfgang was mainly influenced by some of the work of Armin Hoffmann and Emil Ruder who were his teacher. Hoffman and Ruder where also two major designers during 1950s and 1960s. Both designers were in fact based around the Swiss Typography which Wolfgang also used as influence to create what is commonly known as today, New Wave Design.


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